It’s your business, right? You know it best. So . . . you should write about it. Right? Wrong. You do know your business best, but unless you are a professional copywriter, why would you write your website content? I love photography, especially great headshots. Yet, in every selfie I take, I have seven […]
How to Convert With Your Copy
It’s not enough to write a great sentence anymore. You need to stop them in their tracks. Have you heard the call for great web design? You need a dynamite website with a killer photo, graphics, and logo. It all needs to be there. But what’s next? Web copy that converts! If prospects won’t read […]
How to Kill the Fear Trolls with Your Copy
How do you get “almost” customers? Ouch. They get to the shopping cart but won’t pull that trigger. Come on now, type in your credit card, you know you know it by heart. They ogle your landing page. They want what you have! And yet, they open another tab. They move on. Dun Dun Dun. They do […]
How I Found True Love as an Entrepreneur
“Build something you’re passionate about. As an entrepreneur, you have to have the passion and drive to stay the course.” — Alexandra Chong, CEO and founder, Lulu Becoming an entrepreneur fundamentally changed me. I think, dream, live, and love with more honesty, passion, and sense of purpose than ever before. I did not pluck those […]
How to Write Powerful Email That Gets Opened
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Olgilvy How many emails do you get daily? I can’t count that high. That’s what calculators are for. And, I (only) have […]