How Effective Is Your Content Marketing? If you’re not where you want to be, now is a great time to make changes. Here are a few proven ways you can improve your content marketing. Know Your Audience How well do you know your audience or the audience you want to attract? Many content marketers use […]
How to Make Emotional Connections With Your Readers
When it comes to selling online, there is a lot of focus on SEO. It’s a great day when you see your company’s name in the top-ranked spot of a Google search. And that is important. But, there’s another way to sell online and that is through great copywriting. According to Copyblogger, “copywriting is the […]
7 Reasons You Should Be Blogging
Blogging may not be as sexy or exciting as Instagram, video, or virtual reality, however, it remains one of the best marketing tools in your content marketing strategy. According to Tech Client, you have a 434% higher chance of being ranked highly on search engines if you feature a blog on your website? And Hubspot […]
How to Engage Your Audience with Great Storytelling
Why do we tell stories? Because they help us connect with others through personal experience. People love stories, whether they are quick anecdotes in a Facebook post, shared at a dinner party, or played out over a five-season binge-able Netflix series. In fact, according to research, the human brain is wired to engage with stories […]
Why You Need to Say “No” When You Really Want to Disappear
There is a troubling trend in business, as in dating, known as “ghosting.” Ghosting is ending a relationship with someone by suddenly and without explanation withdrawing from all communication. It happens professionally and personally. I believe it’s not just business, it’s also personal. And it’s not just personal, it’s also business. What You Do, You […]