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Jenny Kanevsky

Copywriting

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How to Improve Your Content Marketing

February 28, 2020 By Jenny

How Effective Is Your Content Marketing? If you’re not where you want to be, now is a great time to make changes. Here are a few proven ways you can improve your content marketing.   Know Your Audience How well do you know your audience or the audience you want to attract? Many content marketers use […]

Filed Under: Content Marketing, Copywriting, Entrepreneurship, Uncategorized, Writing

Top 10 Reasons Why You Need a Copy Editor

September 29, 2019 By Jenny

How a Copy Editor Can Improve Your Writing We writers are a finicky bunch. We love our little darlings and we grow attached to our words. It makes sense, writing is our art. Whether you are writing a full-on manuscript or you are creating sales copy, newsletters, or white papers, consider adding a copy editor […]

Filed Under: Content Marketing, copy, Copy Editing, Copywriting, Writing

5 Ways to Write a Great Blog Post

February 23, 2018 By Jenny

How to Get it Right Every Time Company blogs and blog posts have become valuable marketing tools for many savvy marketers. Blog posts are designed to increase trust, generate leads, build brand awareness, and create community. The best company blogs are engaging, deliver value, and align with a company’s business strategy. It can be a […]

Filed Under: Blogging, Content Marketing, Copywriting, Writing

Why You Need to Say “No” Even if You Want to Ignore Her

October 25, 2017 By Jenny

There is a troubling trend in business, as in dating, often referred to as “ghosting.” Ghosting is defined as the practice of ending a (personal) relationship with someone by suddenly and without explanation withdrawing from all communication. Notice this says a “personal” relationship. It’s happening in business too. I believe it’s not just business, it’s […]

Filed Under: Content Marketing, copy, Copywriting, Honesty, Uncategorized

Why You Need a Professional Copywriter

October 23, 2017 By Jenny

  It’s your business, right? You know it best. So . . . you should write about it. Right? Wrong. You do know your business best, but unless you are a professional copywriter, why would you write your website content? I love photography, especially great headshots. Yet, in every selfie I take, I have seven […]

Filed Under: Content Marketing, copy, Copywriting, Entrepreneurship, Uncategorized, Writing

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