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Jenny Kanevsky

Copywriting

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Top 10 Reasons Why You Need a Copy Editor

September 29, 2019 By Jenny

How a Copy Editor Can Improve Your Writing We writers are a finicky bunch. We love our little darlings and we grow attached to our words. It makes sense, writing is our art. Whether you are writing a full-on manuscript or you are creating sales copy, newsletters, or white papers, consider adding a copy editor […]

Filed Under: Content Marketing, copy, Copy Editing, Copywriting, Writing

Why You Need to Say “No” Even if You Want to Ignore Her

October 25, 2017 By Jenny

There is a troubling trend in business, as in dating, often referred to as “ghosting.” Ghosting is defined as the practice of ending a (personal) relationship with someone by suddenly and without explanation withdrawing from all communication. Notice this says a “personal” relationship. It’s happening in business too. I believe it’s not just business, it’s […]

Filed Under: Content Marketing, copy, Copywriting, Honesty, Uncategorized

Why You Need a Professional Copywriter

October 23, 2017 By Jenny

  It’s your business, right? You know it best. So . . . you should write about it. Right? Wrong. You do know your business best, but unless you are a professional copywriter, why would you write your website content? I love photography, especially great headshots. Yet, in every selfie I take, I have seven […]

Filed Under: Content Marketing, copy, Copywriting, Entrepreneurship, Uncategorized, Writing

How to Write Powerful Email That Gets Opened

October 20, 2016 By Jenny

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”  – David Olgilvy How many emails do you get daily? I can’t count that high. That’s what calculators are for. And, I (only) have […]

Filed Under: copy

How to Nail Page One with Great Copy

October 12, 2016 By Jenny

Oh don’t use big words. They mean so little.  – Oscar Wilde You don’t have to be a sales or marketing professional to need great website copy. Every website needs great copy. What is the first thing you notice when you go to a website? The Landing page, a.k.a. page one right? Images and words. […]

Filed Under: copy

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