It’s your business, right? You know it best. So . . . you should write about it. Right? Wrong. You do know your business best, but unless you are a professional copywriter, why would you write your website content? I love photography, especially great headshots. Yet, in every selfie I take, I have seven […]
How to Convert With Your Copy
It’s not enough to write a great sentence anymore. You need to stop them in their tracks. Have you heard the call for great web design? You need a dynamite website with a killer photo, graphics, and logo. It all needs to be there. But what’s next? Web copy that converts! If prospects won’t read […]
How to Nail Page One with Great Copy
Oh don’t use big words. They mean so little. – Oscar Wilde You don’t have to be a sales or marketing professional to need great website copy. Every website needs great copy. What is the first thing you notice when you go to a website? The Landing page, a.k.a. page one right? Images and words. […]