How Effective Is Your Content Marketing? If you’re not where you want to be, now is a great time to make changes. Here are a few proven ways you can improve your content marketing. Know Your Audience How well do you know your audience or the audience you want to attract? Many content marketers use […]
How to Leverage Short-Form Blogs
A common blog-related question has always been, how long should my post be? The answer is, it depends. When it comes to SEO rankings and analytics, longer (2,000 words and above) is best. However, many readers disagree. A recent poll indicated that 70% of readers preferred posts of 200-700 words. Blogs are a powerful content […]
How to Make Emotional Connections With Your Readers
When it comes to selling online, there is a lot of focus on SEO. It’s a great day when you see your company’s name in the top-ranked spot of a Google search. And that is important. But, there’s another way to sell online and that is through great copywriting. According to Copyblogger, “copywriting is the […]
7 Reasons You Should Be Blogging
Blogging may not be as sexy or exciting as Instagram, video, or virtual reality, however, it remains one of the best marketing tools in your content marketing strategy. According to Tech Client, you have a 434% higher chance of being ranked highly on search engines if you feature a blog on your website? And Hubspot […]
Why You Need to Say “No” Even if You Want to Ignore Her
There is a troubling trend in business, as in dating, often referred to as “ghosting.” Ghosting is defined as the practice of ending a (personal) relationship with someone by suddenly and without explanation withdrawing from all communication. Notice this says a “personal” relationship. It’s happening in business too. I believe it’s not just business, it’s […]