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Jenny Kanevsky

Copywriting

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Why You Need to Say “No” When You Really Want to Disappear

October 1, 2019 By Jenny

There is a troubling trend in business, as in dating, known as “ghosting.” Ghosting is ending a relationship with someone by suddenly and without explanation withdrawing from all communication. It happens professionally and personally. I believe it’s not just business, it’s also personal. And it’s not just personal, it’s also business. What You Do, You […]

Filed Under: Uncategorized

Why You Need to Hire an Expert No Matter What

September 24, 2019 By Jenny

It’s your business. You know it best. So you should write about it. Right? Wrong. You do know your business best, but unless you are a professional copywriter, why would you write your web copy? I love photography, especially great headshots. Yet, in every selfie I take, I have seven chins. So, I hire a […]

Filed Under: Uncategorized

You Can Write The Best Headlines

July 12, 2018 By Jenny

5 Ways to Make Them Click for More You wrote your blog post. You’re ready to hit publish. Who will read it? Well, I have bad news and good news. The bad news is, fewer people will read it than you think. The good news is more people will read your headline than you think, […]

Filed Under: Copywriting, Uncategorized, Writing

Why You Need to Say “No” Even if You Want to Ignore Her

October 25, 2017 By Jenny

There is a troubling trend in business, as in dating, often referred to as “ghosting.” Ghosting is defined as the practice of ending a (personal) relationship with someone by suddenly and without explanation withdrawing from all communication. Notice this says a “personal” relationship. It’s happening in business too. I believe it’s not just business, it’s […]

Filed Under: Content Marketing, copy, Copywriting, Honesty, Uncategorized

Why You Need a Professional Copywriter

October 23, 2017 By Jenny

  It’s your business, right? You know it best. So . . . you should write about it. Right? Wrong. You do know your business best, but unless you are a professional copywriter, why would you write your website content? I love photography, especially great headshots. Yet, in every selfie I take, I have seven […]

Filed Under: Content Marketing, copy, Copywriting, Entrepreneurship, Uncategorized, Writing

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