There is a troubling trend in business, as in dating, known as “ghosting.” Ghosting is ending a relationship with someone by suddenly and without explanation withdrawing from all communication. It happens professionally and personally. I believe it’s not just business, it’s also personal. And it’s not just personal, it’s also business. What You Do, You […]
Why You Need to Hire an Expert No Matter What
It’s your business. You know it best. So you should write about it. Right? Wrong. You do know your business best, but unless you are a professional copywriter, why would you write your web copy? I love photography, especially great headshots. Yet, in every selfie I take, I have seven chins. So, I hire a […]
You Can Write The Best Headlines
5 Ways to Make Them Click for More You wrote your blog post. You’re ready to hit publish. Who will read it? Well, I have bad news and good news. The bad news is, fewer people will read it than you think. The good news is more people will read your headline than you think, […]
Why You Need to Say “No” Even if You Want to Ignore Her
There is a troubling trend in business, as in dating, often referred to as “ghosting.” Ghosting is defined as the practice of ending a (personal) relationship with someone by suddenly and without explanation withdrawing from all communication. Notice this says a “personal” relationship. It’s happening in business too. I believe it’s not just business, it’s […]
Why You Need a Professional Copywriter
It’s your business, right? You know it best. So . . . you should write about it. Right? Wrong. You do know your business best, but unless you are a professional copywriter, why would you write your website content? I love photography, especially great headshots. Yet, in every selfie I take, I have seven […]