There is a troubling trend in business, as in dating, known as “ghosting.” Ghosting is ending a relationship with someone by suddenly and without explanation withdrawing from all communication. It happens professionally and personally. I believe it’s not just business, it’s also personal. And it’s not just personal, it’s also business. What You Do, You […]
Top 10 Reasons Why You Need a Copy Editor
How a Copy Editor Can Improve Your Writing We writers are a finicky bunch. We love our little darlings and we grow attached to our words. It makes sense, writing is our art. Whether you are writing a full-on manuscript or you are creating sales copy, newsletters, or white papers, consider adding a copy editor […]
Why You Need to Hire an Expert No Matter What
It’s your business. You know it best. So you should write about it. Right? Wrong. You do know your business best, but unless you are a professional copywriter, why would you write your web copy? I love photography, especially great headshots. Yet, in every selfie I take, I have seven chins. So, I hire a […]
You Can Write The Best Headlines
5 Ways to Make Them Click for More You wrote your blog post. You’re ready to hit publish. Who will read it? Well, I have bad news and good news. The bad news is, fewer people will read it than you think. The good news is more people will read your headline than you think, […]
5 Ways to Write a Great Blog Post
How to Get it Right Every Time Company blogs and blog posts have become valuable marketing tools for many savvy marketers. Blog posts are designed to increase trust, generate leads, build brand awareness, and create community. The best company blogs are engaging, deliver value, and align with a company’s business strategy. It can be a […]