It’s your business, right? You know it best. So . . . you should write about it. Right? Wrong. You do know your business best, but unless you are a professional copywriter, why would you write your website content? I love photography, especially great headshots. Yet, in every selfie I take, I have seven […]
How to Convert With Your Copy
It’s not enough to write a great sentence anymore. You need to stop them in their tracks. Have you heard the call for great web design? You need a dynamite website with a killer photo, graphics, and logo. It all needs to be there. But what’s next? Web copy that converts! If prospects won’t read […]
How to Kill the Fear Trolls with Your Copy
How do you get “almost” customers? Ouch. They get to the shopping cart but won’t pull that trigger. Come on now, type in your credit card, you know you know it by heart. They ogle your landing page. They want what you have! And yet, they open another tab. They move on. Dun Dun Dun. They do […]