How Effective Is Your Content Marketing? If you’re not where you want to be, now is a great time to make changes. Here are a few proven ways you can improve your content marketing. Know Your Audience How well do you know your audience or the audience you want to attract? Many content marketers use […]
How to Leverage Short-Form Blogs
A common blog-related question has always been, how long should my post be? The answer is, it depends. When it comes to SEO rankings and analytics, longer (2,000 words and above) is best. However, many readers disagree. A recent poll indicated that 70% of readers preferred posts of 200-700 words. Blogs are a powerful content […]
5 Ways to Write a Great Blog Post
How to Get it Right Every Time Company blogs and blog posts have become valuable marketing tools for many savvy marketers. Blog posts are designed to increase trust, generate leads, build brand awareness, and create community. The best company blogs are engaging, deliver value, and align with a company’s business strategy. It can be a […]
Why You Need to Say “No” Even if You Want to Ignore Her
There is a troubling trend in business, as in dating, often referred to as “ghosting.” Ghosting is defined as the practice of ending a (personal) relationship with someone by suddenly and without explanation withdrawing from all communication. Notice this says a “personal” relationship. It’s happening in business too. I believe it’s not just business, it’s […]
How to Convert With Your Copy
It’s not enough to write a great sentence anymore. You need to stop them in their tracks. Have you heard the call for great web design? You need a dynamite website with a killer photo, graphics, and logo. It all needs to be there. But what’s next? Web copy that converts! If prospects won’t read […]