How a Copy Editor Can Improve Your Writing We writers are a finicky bunch. We love our little darlings and we grow attached to our words. It makes sense, writing is our art. Whether you are writing a full-on manuscript or you are creating sales copy, newsletters, or white papers, consider adding a copy editor […]
Why You Need to Say “No” Even if You Want to Ignore Her
There is a troubling trend in business, as in dating, often referred to as “ghosting.” Ghosting is defined as the practice of ending a (personal) relationship with someone by suddenly and without explanation withdrawing from all communication. Notice this says a “personal” relationship. It’s happening in business too. I believe it’s not just business, it’s […]
Why You Need a Professional Copywriter
It’s your business, right? You know it best. So . . . you should write about it. Right? Wrong. You do know your business best, but unless you are a professional copywriter, why would you write your website content? I love photography, especially great headshots. Yet, in every selfie I take, I have seven […]
How to Write Powerful Email That Gets Opened
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Olgilvy How many emails do you get daily? I can’t count that high. That’s what calculators are for. And, I (only) have […]
How to Nail Page One with Great Copy
Oh don’t use big words. They mean so little. – Oscar Wilde You don’t have to be a sales or marketing professional to need great website copy. Every website needs great copy. What is the first thing you notice when you go to a website? The Landing page, a.k.a. page one right? Images and words. […]