There is a troubling trend in business, as in dating, often referred to as “ghosting.” Ghosting is defined as the practice of ending a (personal) relationship with someone by suddenly and without explanation withdrawing from all communication. Notice this says a “personal” relationship. It’s happening in business too. I believe it’s not just business, it’s […]
How to Kill the Fear Trolls with Your Copy
How do you get “almost” customers? Ouch. They get to the shopping cart but won’t pull that trigger. Come on now, type in your credit card, you know you know it by heart. They ogle your landing page. They want what you have! And yet, they open another tab. They move on. Dun Dun Dun. They do […]