“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Olgilvy How many emails do you get daily? I can’t count that high. That’s what calculators are for. And, I (only) have […]
How to Nail Page One with Great Copy
Oh don’t use big words. They mean so little. – Oscar Wilde You don’t have to be a sales or marketing professional to need great website copy. Every website needs great copy. What is the first thing you notice when you go to a website? The Landing page, a.k.a. page one right? Images and words. […]
How to Win Clients with Word of Mouth
The purpose of a business is to create customers who create customers. -Shiv Singh Have you ever asked a friend or colleague: “Who did your family photo shoot? What about your new website? Your landscaping?” Or “I need a new refrigerator, anyone know this brand?” And the response, typically: “Oh, a friend recommended the photographer, […]