Blogging may not be as sexy or exciting as Instagram, video, or virtual reality, however, it remains one of the best marketing tools in your content marketing strategy. 

According to Tech Client, you have a 434% higher chance of being ranked highly on search engines if you feature a blog on your website? And Hubspot says that businesses who use blogs in their content marketing mix get 67% more leads than those who don’t. Convinced?

If not, here are seven reasons you can take to the bank.

1) Blogging is still top of mind for in-depth material.

While video is engaging, when it comes to providing detailed subject information and long-form content (that’s 1,500 words or more), blogging performs well time and time again. Consider this particularly relevant when, according to Google, nearly 10% of most users’ daily information needs include broad learning about a topic. 

2) Blogs are trustworthy

Blogs are the human side of your business. You can examine customer issues and concerns, reveal your brand personality, and engage in transparent storytelling. Blogs help you differentiate and allow you to build stronger customer relationships. Blogs are one of the most trusted sources of accurate online information.

3) Blogging drive traffic to your site

Research shows that in a Google search, users don’t scroll past the first page of results. So, you want to feature on page one to drive traffic to your blog. 

Your blog is made up of articles, keywords, and SEO. The more keywords you use, the better and the more you blog, the better. 

SEO is an industry that needs words to survive. Blogs are where words go. It’s a perfect match. You can produce SEO optimized blog posts with the help of a variety of tools. Check out how you can use Hubspot’s blog tool for one example. 

4) Blogging means inbound links

Blogging means 97% more inbound website links. Inbounds links are hyperlinks that go back to your site, and they are the essence of any website. 

Good quality backlinks give your site a higher rank in search engine results. The more you publish quality blog posts, the better your results will be.

5) Blogging works

Nearly 55% of bloggers say they get positive results, while 30% report strong marketing results. These statistics indicate a valuable return on investment.

6) Blogging complements social media

Blogging offers a different way to interact with your customers than on social media. A few ways to initiate discussion include 

• Having an open comments section (responding to these comments is a great idea)
• Encouraging the sharing of posts (sharing on social media and via email)
• Linking to forums (to enable peer-to-peer discussion)

7) Blogging is better than advertising

Blogs can act as a company advertisement, only better. Your audience will use your blog to learn more about you and your company. Rarely does anyone respond to an internet banner ad, or if they do, it’s not a positive reaction. A blog provides information rather than sells. It’s appealing for that reason, and you can count on your audience responding to that. 

Maybe you’ve been blogging for years now. If so, great. Keep it up and continue to get ranked. If not, it’s time to add blogging to your content marketing strategy. Blogging is and remains a great way to reach your audience.

Have questions about the right blogging schedule for your business? Let me know. I can help.