There is a troubling trend in business, as in dating, often referred to as “ghosting.” Ghosting is defined as the practice of ending a (personal) relationship with someone by suddenly and without explanation withdrawing from all communication. Notice this says a “personal” relationship. It’s happening in business too. I believe it’s not just business, it’s […]
How to Convert With Your Copy
It’s not enough to write a great sentence anymore. You need to stop them in their tracks. Have you heard the call for great web design? You need a dynamite website with a killer photo, graphics, and logo. It all needs to be there. But what’s next? Web copy that converts! If prospects won’t read […]
How I Found True Love as an Entrepreneur
“Build something you’re passionate about. As an entrepreneur, you have to have the passion and drive to stay the course.” — Alexandra Chong, CEO and founder, Lulu Becoming an entrepreneur fundamentally changed me. I think, dream, live, and love with more honesty, passion, and sense of purpose than ever before. I did not pluck those […]
How to Write Powerful Email That Gets Opened
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Olgilvy How many emails do you get daily? I can’t count that high. That’s what calculators are for. And, I (only) have […]