It’s not enough to write a great sentence anymore. You need to stop them in their tracks.
Have you heard the call for great web design? You need a dynamite website with a killer photo, graphics, and logo. It all needs to be there.
But what’s next?
Web copy that converts!
If prospects won’t read your copy, they’ll move on. You have seconds to grab them. Seconds. Our attention spans are like those of gnats. Think about that for . . . a second.
Good web copy means the difference between clicked on and clicked past.
You know it and I know it.
When is the last time you bought something online? How was the copy?
Did it have a ho-hum call-to-action? I bet not.
Here are a few ways to keep them on your page:
Tell a story: Tug at their heartstrings all while plugging away at your sales goals. It’s a win-win. Use empathy, humor, honesty, and a personal touch. You’ll be a copy rock star.
Value add: Everyone wants to know, what’s in it for me? Focus on benefits. Give value right on your landing page. How will you make their life easier, better, more cost efficient?
Give something away: What if your reader learned something new, or could download a free .pdf? Create an offer and make it easy to opt-in. Bonus for you, you get a mailing list. Bonus for them, they get information.
Ask questions to get to “Yes:” Get readers to agree with you. They’ll be in a “yes” frame of mind. This makes conversion a hop, skip and a quick jump. And, no it’s not manipulative, it’s about what you write and how you write it.
Open your heart: Connect emotionally. I cannot emphasize this enough. Too often we think it’s unprofessional to be vulnerable on our professional websites. Look, don’t air your dirty laundry about the crazy jailed uncle or the quintuplets reality show or the, ahem, extradition order. But, be yourself. You are who they want to work with. Protect your privacy, and use emotion to connect. Who knows what you might have in common with readers. I have found countless clients by being real and honest. It creates community, warmth, a greater sense of belonging, a fulfilling work environment, and almost assuredly repeat and referral business.
Be social: You already know this. Be social. Promote, promote, promote. Social Media is your friend. Share your content across all channels. Encourage readers to do the same. Connections are made everywhere and anywhere these days. Ask for help promoting. People love to share. I’ve found many groups where one ask gets me multiple shares. And, reciprocate. Remember, we’re building community, so give as good as you get, and you will surely win clients, goodwill, colleagues across all platforms, cities, states, countries, and continents.